From 1st January to 31st December 2025, thousands of you walked through our doors for a little self-care, a confidence boost or a well-earned moment to yourself. When we step back and look at the numbers, they tell a powerful story about what our clients love, how each salon shines in its own way and why Mooeys continues to grow year after year.
So, let’s take a look at what actually happened across the Mooeys group in 2025 and what these treatment numbers really say.
The Big Picture: Our Top 3 Treatments of 2025
Across all Mooeys salons, here’s how the year stacked up:
- Hands (Manicures & Nail Services) – 29,587 treatments
- Waxing – 11,265 treatments
- Feet (Pedicures) – 6,654 treatments
It’s official: nails absolutely reign supreme at Mooeys.
Nearly 30,000 hand treatments in one year shows just how central nail care is to our brand, from BIAB and gels to classic manicures and nail art. Waxing takes a confident second place proving that regular maintenance remains a key part of our clients’ routines, while pedicures hold strong in third reminding us that foot care is very much a year-round priority, not just a summer one.
Salon Spotlights: What Each Location Does Best
While nails dominate overall, each Mooeys salon has developed its own rhythm based on its clients, team strengths and local demand. Here’s where the numbers get interesting.
Farnham: The Waxing Powerhouse
- 2,598 waxing treatments
- 6,528 hand treatments (the highest in the group)
Farnham leads the way in both waxing and hands, making it one of our busiest all-rounders. This tells us Farnham clients love consistency. Regular nails, regular waxing and staying on top of their routines.
Petersfield: Laser & Loyalty Combined
- 207 laser sessions
- 5,870 hand treatments
- 1,239 pedicures
Petersfield is a standout for laser hair removal, showing strong client commitment to longer-term treatment plans. Combined with high nail and pedicure numbers, this salon reflects clients who invest in both results and regular care.
Godalming & Horsham: Laser Leaders
- Godalming: 234 laser sessions
- Horsham: 240 laser sessions (highest laser count overall)
Horsham takes the crown for laser treatments, closely followed by Godalming. These salons are proof that when laser is introduced with the right education and expertise, clients fully embrace it.
Haslemere: Waxing & Brows Stronghold
- 1,714 waxing treatments
- 569 lash & brow treatments
Haslemere shows a clear love for waxing and brows, highlighting a client base focused on facial grooming and smooth skin. This salon’s numbers reflect strong trust and repeat bookings.
Newbury & Winchester: Nail-Focused Communities
- Newbury: 3,749 hand treatments
- Winchester: 2,304 hand treatments
Both salons show a strong emphasis on hands, reinforcing how nail services remain the gateway treatment for many clients, whether they’re brand new or loyal regulars.
What These Numbers Really Tell Us
These stats aren’t just impressive, they’re insightful.
- Nails are our heartbeat: Hands are the most booked service across every salon.
- Clients value routine: Waxing and nails show strong repeat behaviour.
- Laser thrives where education leads: Salons offering laser see strong uptake and long-term commitment.
- Each salon has its own personality: No two locations are identical — and that’s a strength, not a weakness.
Looking Ahead
Understanding what our clients love allows us to invest smarter in training, new services, products and salon experiences that genuinely matter. These numbers shape everything from staffing and education to future launches and growth.
Most importantly, they reflect something we’re incredibly proud of: thousands of moments of trust, care, confidence and connection.
Thank you for being part of the Mooeys story in 2025. We can’t wait to see what this year brings and what the numbers will say next.
Here’s to more nails, more care and more Mooeys magic. Join the thousands who trusted Mooeys in 2025, book your next treatment with us here HERE.
