Becoming a Business Owner: Emma’s Story

From Nursing to Nurturing

Hi there, Emma here.

I’d like to share with you my experience of changing career in my ‘midlife’ and becoming a business owner with Mooeys Franchise. I started my adult life forging a career in nursing and I have loved those eighteen years helping people, despite often working long shifts and spending hours on my feet. But the hardships of nursing are not what I’m here to talk about. We all know there are many reasons nurses are leaving the profession, but my love of people is not one of them. That’s what made Mooeys such a perfect opportunity for me. Not only has it been such a perfect space to transfer my skillsets of personal care and extensive knowledge of the body, but it gave me a positive environment to reignite that love of care without all the bureaucracy that came with nursing.

That’s not to say, however, that I could jump right in and start performing treatments as a beauty therapist myself. This profession is a skilled one to learn and is one that I had zero experience in. But with the Business Management courses (also run by Amy), I was able to quickly learn what is needed to operate a salon without needing to perform treatments or have the knowledge and experience of doing so. The skill set I developed through years of patient care and liaison; nearly two decades of rapid critical decision-making, and the long hours and meticulous attention to detail in care and processes have not been wasted. The years of experience navigating difficult conversations and cultivating people skills to cater for a wide variety of personalities and vulnerabilities have been very transferable skills for this industry.

Becoming a business owner, however, was a completely new experience altogether, and that’s really important to focus on. It’s a complete leap of faith. In yourself, your support network and your team. I was so fortunate to have Amy by my side every step of the way to help me navigate these new waters and launch a successful and profitable business that now gives me the independence and flexibility to put what I want first.

Why am I sharing this story with you? To show you that making that leap in your career path is not only possible, but easier than you think. You already have a fabulous skillset from your existing career; be it office-based (people and leadership skills), client/patient-facing (care-giving and physically demanding) or stay-at-home-mum (negotiation and resilience); you already have years of experience under your belt. Now you just need to look inward and figure out what your strengths are and plan your next moves around those.

Good luck!


Mooeys Franchise is a unique concept to the Franchise and Beauty industries, offering individuals the opportunity to own and run their own business. From initial funding and property contracts right down to marketing and staffing support, Mooeys Franchise fully supports each and every one of our franchisees on their journey to becoming a successful business owner.

Interestingly, the majority of Mooeys Franchisees did not have a background in Beauty before becoming a Beauty Salon owner but with the Mooeys Masters’ Business and Beauty Training Programmes, our Franchisees have successfully changed career paths and hit the ground running, each with a profitable business and a fulfilling new profession.

If you are keen to own and operate your own business in the growing and profitable beauty market, with the constant support and encouragement that the Mooeys Franchise offers, send your details to Amy Lewis ( who will contact you to discuss this exciting franchise opportunity.